(PREFACE...I'm not claiming to be an expert on this...just aware of it.) Being in the radio biz for 30 years, one of the things I've learned about advertising is, be clear and to the point. The average person starts hearing "Blah blah blah blah" soon after you cram the third "point" into one sentence or paragraph. I see many advertising agency people giving direction to voice talent. "Take a breath between each sentence, over exaggerate the inflections, be excited but not too hard-sell, think happy thoughts...etc etc." The voice talent will start nodding their head like they get it, but they lost track soon after the "Take a breath between each sentence" part. Many commercials fail at this also, cramming all sorts of deals, info on the company, the janitors nickname, cliche after cliche, etc. into one 30 second commercial.
Online debates are where you will find many people who don't know how to make a point. I have a christian Facebook friend who responds every time with at least 5 paragraphs. I'm sorry, I'm just not going to read all of that....your point has not been made my friend.
If you're discussing where the excrement on Noah's ark was kept, and the other person mentions religion being taught in schools...ignore it and just keep talking about Noah's animal poo. Be clear, and to the point.
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